Sport has been the axis of NGC’s CSR programme since its inception because of the clear value it adds to society. Not only does sport profit individuals and bring communities together, but athlete success and international renown effectively market Brand Trinidad and Tobago.
Track and field events account for the lion’s share of Trinidad and Tobago’s sporting success at the international level. In order to sustain and build in that success, investment in the next generation of athletic stars in crucial. For that reason, NGC has been focusing significant investment attention on track and field, through signature programmes and strategic partnerships.
With the onset of the Covid-19 pandemic in 2020 and the resultant disruption of communal sporting activity, NGC had to recalibrate its programmes and mechanisms of support to maintain the momentum of athletic development. This accelerated the adoption of a new web-based approach to training that promises to bolster sustainability of the sport over the long term.